Bentley Giving Back
Dreams Take Flight
Bentley Makes a Generous Donation to the Dreams Take Flight Organization
Bentley is proud to announce that on Wednesday February 29th, 2012, as part of their Annual Gala Awards Night, Bentley made a generous donation of $120,000 to the Dreams Take Flight Canada charitable organization. As well, Bentley has committed to donating a specially designed backpack to each participant of all eight Dreams flights in Canada for 2012.
Since 2011, Bentley has donated a grand total of $160,000 to the Dreams Take Flight charitable organization from the proceeds of their eco-friendly reusable shopping bags that are sold at all of their more than 400 stores across Canada. To find a Bentley location nearest you, please visit www.shopbentley.com/en/store-locations.
Dreams Take Flight Canada is a national volunteer charitable organization dedicated to providing the trip of a lifetime to physically, mentally or socially challenged children. To learn more about Dreams Take Flight Canada, please visit www.dreamstakeflight.ca.
Backpack design by 4th grader
Article from the Bulletin D'Aylmer:
Even tough-minded Kevin O’Leary of CBC’s Dragons’ Den would be impressed by the achievement of Aylmer’s Makayla Gendreau, a fourth-grade student at Eardley School, who so impressed the creative minds at Bentley, the national chain of luggage, purse and backpack stores—one of which is in the Galeries Aylmer—that they took her backpack fabric pattern design national. On November 30, executives from Montreal came out for a ceremony at her school, Eardley School, to meet and congratulate her.
Anik Bergeron, the buyer in charge of back-to-school products with the company, told the Bulletin, “I found the design very interesting, it was so full of colours. I also found it quite interesting that it was by a girl in the fourth grade. We sent it to China for manufacturing and it was in our back-to-school line this year and sold well.” Jamie Schreter, the director of marketing, added, “She sent us drawings with pictures from all angles—she knew exactly what we’d need to see. It was almost like she was working for us.” Mr Schreter told the children, who packed the gymnasium for the ceremony, “We’ve been around for 25 years. We appreciated her creativity—and we appreciate the community.”
Kevin Staveley, the vice-president of sales and operations invited the children to send their designs to Bentley’s Montreal office. Then, to wild applause, he gave Makayla $500 and announced that every student and teacher there would be getting one of her backpacks, which features a bright yellow, red and blue criss-cross pattern. The backpack is sold in all of Bentley’s stores, nationwide.
Photos (Julie Murray):
From left, Jamie Schreter, Anik Bergeron, Makayla Gendreau, and Kevin Staveley at the November 30 ceremony at Eardley School celebrating Bentley’s decision to take Makayla’s backpack fabric pattern design national. All of the students there received a backpack, and Maykayla also got $500.